Ford Motor Company has been making waves in quality as it garnered several industry recognitions proving that its efforts in delivering world-class vehicles and technologies are bearing fruit and in fact, too big to go unnoticed.
Taurus, Ford’s flagship sedan, showed its might across GCC markets during the first quarter of this year, as it posted a 25 per cent increase in regional sales. The positive growth was also reflected in Saudi Arabia where sales grew by over 40 per cent, thanks to the growing popularity of the full-size sedan among customers in the Kingdom.
Ford Middle East and Al Jazirah Vehicles Agencies Co. (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, recently kicked off a major Kingdom-wide roadshow, bringing the legendary F-150 and Ranger Built Ford Tough trucks closer to Saudi customers. The event witnessed a huge success during the first three legs in Najran, Jizan and Abha with over 5,000 customers attending so far. After the Jeddah leg, the roadshow continues to Al-Madīnah al-Munawwarah, Tabuk, Ha’il, Al Qassim, Dammam and Riyadh.
Ford and Lincoln sales in the Middle East closed 2012 on a high note, breaking the 75,000 unit barrier – a 10 per cent year over year growth. Sales of both brands in the last quarter of 2012 jumped an outstanding 42 per cent year over year according to Larry Prein, Ford Middle East’s managing director who is confident that the momentum will be equally strong for 2013.
Ford’s newest SUV brings clever technologies and features designed to make life easier, including a liftgate with motion-sensing technology, MyFord Touch® and keyless start power button.
In Ford’s Silicon Valley Lab, Dave Evans creates a custom vehicle gauge and emails the 3D design to Zac Nelson in Dearborn. Nelson uses the MakerBot® Thing-O-Matic™ at his workstation and prints up a physical prototype. The future of research and development is happening right here and now at the desks of these Ford engineers.