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Ford Middle East Privacy Statement

1. General Statement:

We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the site, you agree to the terms of this privacy statement.

2. Information About Our Organization and Website and General Data Collection Practices:

This Privacy Statement applies to me.ford.com and myfordaccessory.com is administered by a third-party vendor on behalf of Ford Motor Company, Al Wasl Building, Sheikh Zayed Road, Dubai, UAE

The business purpose of this website is to provide visitors: (1) with knowledge of the features and benefits of the complete line of cars, crossovers, SUVs and trucks; (2) with purchasing-related information such as available incentives; and (3) with service information.

For added convenience, a select set of site features are accessible from web-enabled mobile devices as a mobile-optimized web experience. These site features may be limited in functionality.

3. Personally Identifiable Information We Collect From You:

When you visit me.ford.com we will not collect any personally identifiable information about you unless you provide it to us voluntarily. For purposes of this Privacy Statement, personally identifiable information is information that identifies you as an individual such as your name, street address, telephone number, and email address. In this case, you expressly consent the processing and transferring of your personal data in accordance with law related to the protection of individuals with regard to the processing of the personal data. Additionally, hereby you recognize having been informed of your right to (a) access, (b) rectification, and (c) opposition to the processing of your personal data. If you opt not to provide us with personally identifiable information you can still access our website, however you will be unable to request a quote or test drive from a dealer, or receive a brochure or marketing communications including emails.

Our primary goal in collecting personally identifiable information from you when you visit me.ford.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features

See Section 12 regarding links to third-party sites, including widgets.

4. How We Use the Personally Identifiable Information We Collect:
  • Personally identifiable information collected on me.ford.com may be used to:
  • Fulfill a site user request (e.g., brochure fulfillment, marketing or promotional materials including emails)
  • Respond to your comments or requests for information
  • Meet a request for or to develop new products or services
  • Make the user experience more customer friendly
  • Develop new and improved products, services and marketing
  • Contact you if necessary in the course of processing or shipping an order for products or services
  • Generate site analytics that improve our site layout, content, product offerings and services
  • Compile user data that is stored in our corporate database and may be used for marketing and other purposes
  • Match personal data collected here with data about you that we collect through other sources
  • Comply with legal requirements
5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:

me.ford.com collects other “non-personally identifiable information” from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personally identifiable information includes tracking the site pages that are visited or the amount of time spent on our site.

If you visit this site using a mobile device, we collect additional non-personally identifiable information which may include the type/model of the mobile device viewing the site and the mobile device’s service provider and operating system.

Our primary goal in collecting non-personally identifiable information from you is to be able to perform site metrics that allow us to improve the functionality of the website.

We may use session and persistent “cookies,” session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as Adobe) to collect aggregate or other non-personally identifiable information about site visitors. An explanation on collection methods and how they work is included in Section 7 - Methods to Collect Information, below.

6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:

Non-Personally identifiable information collected on me.ford.com may be used to:

  • Compile aggregate and statistical data to help in website design and to identify popular features
  • Measure site activity to allow us to update our site to better meet user wants and needs
  • Provide you content that may be of interest to you based on pages visited and items viewed
  • Make the user experience more customer friendly
  • Develop new and improved products, services and marketing
  • me.ford.com utilizes non-personally identifiable information for the purpose of performing analytics on the user’s experience while visiting this site. This analysis:
  • Is performed on an aggregate level and does not identify you or your information personally
  • May involve the use of a third-party vendor acting on behalf of me.ford.com
  • Is performed in order to improve our website and the user experience
  • May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
7. Methods to Collect Information:

A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.

A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.

A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.

This site may use third-party click tracking analytics tools (such as Adobe) to capture clickthrough statistics.

me.ford.com may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.

This website may generate a “session log” when you visit our site. We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came, the website that referred you, the pages you visited and the date and time of those visits.

Users may be directed to me.ford.com via banner ads or site links. Ads or site links that are placed by me.ford.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personally identifiable information from the user.

8. Sharing Your Information:

me.ford.com does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.

Facebook Custom Audiences: We share hashed emails from our marketing database with social media advertising partners, such as Facebook, so that they can create Custom Audiences and deliver advertisements on our behalf to their members. Members are identifiable when the Social Media partner matches our hashed data to its hashed data of its members.

Personally identifiable information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services.

We may share personally identifiable information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our “family of companies” is the group of companies related to us by common control or ownership. We share information within this “family” as a normal part of conducting business and offering products and services to our customers.

Personally identifiable information that you provide to me.ford.com may be shared with our authorized dealers. This is necessary, such as, in order to honor your request for a price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business. The dealer is not restricted by me.ford.com in their use of your data.

We may share PII with vendors, contractors or partners in the normal course of business. Vendors, contractors or partners of me.ford.com who have access to your personally identifiable information in connection with providing services for me.ford.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for me.ford.com.

Site metrics for me.ford.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates.

me.ford.com will disclose your personally identifiable information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.

Environmental Grant, contest or sweepstakes entrants only: If you are providing personally identifiable information in connection with a contest or sweepstakes through this website, and if you are selected as a winner, we may include your personally identifiable information in a publicly available winner’s list. See the applicable contest or sweepstakes rules.

9. Access To and Control Over the Use of Your Information:

To correct or update your personally identifiable information contact us at

Customer Relationship Center
P.O Box 21470 Sheikh Zayed Road Dubai, United Arab Emirates
Toll Free KSA Ford Phone#: 800-04443673
Toll Free KSA Lincoln Phone#: 800-04441067
Fax: +971 4 3327266

Please use the following number if you are calling from UAE, Saudi Arabia or Kuwait:
UAE: 80004441066
Saudi Arabia: 8008443673
Kuwait: 22280384
E-mail: menacac@ford.com

so that we may be able to process your changes. me.ford.com will use reasonable efforts to correct any factual inaccuracies in your information.

The scope of access available for this request is for information stored in the database that holds the data for me.ford.com. Any personally identifiable information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.

10. Security of Your Information:

Safeguarding information of visitors to our website is important to us. While no systems, applications or websites are 100% secure, we use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

When you send personally identifiable information, such as email address or telephone numbers, to me.ford.com we use technologies such as “Secure Socket Layers” (SSL) or “Transport Layer Security (TLS) to protect your data. SSL and TLS are encryption technologies that helps safeguard your personally identifiable information against misuse by unauthorized individuals.

Vendors, contractors or partners of me.ford.com who have access to your personally identifiable information in connection with providing services for me.ford.com are required to keep the information confidential.

Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for me.ford.com.

11. Processing of Personal Data:

By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally --- including to the United States – in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.

12. Links to Other Sites:

me.ford.com provides links to other websites. We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. me.ford.com is not responsible for the privacy statements, content or data handling practices on other websites.

If you use the Google Map functionality this website, you agree to be bound by Google’s Terms of Use and Google’s Privacy Policy. In addition, if you are on a mobile device and the GPS feature on the mobile device is turned on (if it has such capability), GPS data may be utilized by the mapping service to determine your location in order to fulfill your request for location services.

If you choose to utilize the AddThis widget to share content on this website with your friends, please note that AddThis is an independent third party and is not a vendor, contractor or partner of me.ford.com. All information (personally identifiable or aggregate) that is collected by the AddThis widget is collected by AddThis and is subject to the AddThis Privacy Policy and not the me.ford.com Privacy Statement.

13. Interest-Based Advertising
  • Interest-Based Advertising:
    On some pages of this site we may allow third-party advertising partners, to set web tracking and storage technology tools (e.g., cookies, web beacons, pixels) to collect or receive information regarding your activities on those web pages (e.g., your IP address, page(s) visited, time of day). These third parties may use this information (and combine it with information collected from other websites, apps or other digital services) for purposes of delivering future targeted advertisements to you when you interact with other (non-Ford) sites, mobile apps or digital services, and to provide measurement services. This practice is commonly referred to as "interest-based advertising".

  • Opting out of Interest-Based Advertising:
    You may learn about how to opt-out of this kind of collection and use of information for your browser or device by managing your settings, and for your social media accounts by managing your preferences in your account settings.

  • Opting out from specific advertisers:
    Facebook: To learn more about how to opt out of Facebook Interest-Based Advertising, go to the Privacy tab on the Facebook website footer, and then select Facebook Ads Controls.
14. Children’s Privacy:

me.ford.com does not knowingly intend to collect personally identifiable information from children under 13 years of age.

If a child has provided us with personally identifiable information a parent or guardian of that child may contact us at the phone number, email address or mailing address listed in section 14 if they want this information deleted from our records. We will then make reasonable efforts to delete the child’s information from the database that stores information for me.ford.com.

15. Contacting Us:

If you have any questions, comments or concerns about this online privacy statement for me.ford.com, me.ford.com privacy practices, or have any questions regarding the contents of this website please contact us at

Customer Relationship Center
P.O Box 21470 Sheikh Zayed Road Dubai, United Arab Emirates

Toll Free KSA Ford Phone#: 800-04443673
Toll Free KSA Lincoln Phone#: 800-04441067
Fax: +971 4 3327266

Please use the following number if you are calling from UAE, Saudi Arabia or Kuwait:

UAE: 80004441066
Saudi Arabia: 8008443673
Kuwait: 22280384
E-mail: menacac@ford.com

me.ford.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. me.ford.com will be happy to respond to your questions and comments.

16. Privacy Statement Effective Date and Revision Days:

Occasionally we may update the privacy statement for me.ford.com in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.

The effective date of this privacy statement is August 27, 2015.

Connected Vehicle Data Privacy & Protection.

Welcome to the world of Ford connectivity.

Through devices like smartphones, tablets, and computers, we connect with the world around using wireless communication technology. Your Ford connected vehicle lets you do the same!

Having a connected vehicle means that, depending on how it is equipped, your Ford can communicate wirelessly with apps on your mobile device and with us, our partners, and our service providers.

On behalf of the Middle East division, headquartered in Dubai, of Ford Motor Company, we would like to explain how the technology works.

Your Ford vehicle contains an embedded FordPass Connect modem. When you take delivery of the vehicle, the modem is connected to the cellular network and sending certain limited data to Ford Motor Company and cloud service providers (based in the USA). Examples of data sent includes basic vehicle information (e.g. VIN, model, year, serial numbers, time, etc.), diagnostics of vehicle systems (like oil life, fuel consumption, tire pressure, etc.), and information about the usage and performance of vehicles, features, and technology.

Your Ford vehicle may also be connected through Ford's SYNC, Wi-Fi, or AppLink technologies. Learn more on our website or in your owner’s manual.

About Ford

Ford Motor Company Limited is responsible for information received from your connected vehicle, and for the purposes of data protection law, is the controller.

Ford Motor Company Limited is part of the Ford Motor Company Group.

For some processing activities described here, our parent company, Ford Motor Company, takes primary responsibility and is also a controller. Where this is the case, Ford Motor Company will work with us to ensure that your personal information, and your rights in relation to it, are protected.

When we use the terms "we", "our" or "us", unless we make clear otherwise, we are referring to Ford Motor Company Limited and Ford Motor Company.

Keeping You in Control

Connected Vehicle Information is associated with your vehicle's unique identification number ('vehicle identification number' or 'VIN'), which can be linked to you as an owner or lessee, and with other vehicle component identifiers. You can find out more here, in-vehicle, in your owners' manual, or by contacting us using the details below.

You can set certain preferences for the collection of Connected Vehicle Information through the infotainment system’s settings in your vehicle. Further, you can also call the Ford Customer Relations Center to learn about other options available to you.

FordPass Connect

FordPass Connect is a cellular modem, which enables your Ford to connect to a network, much like a mobile device with a SIM card. Just like other parts of your vehicle, the cellular modem and its SIM are fitted at the factory.

Many different technologies work together to provide the convenience and latest-available content that comes with staying connected. Internet service providers or mobile network operators play a huge part in enabling much of the wireless communication we rely on.

Once connected to the network, your vehicle will send periodic alerts to us. These alerts contain a unique number, which identifies your vehicle's SIM, your vehicle's VIN, and the electronic serial number of its FordPass Connect modem.

FordPass Connect allows Connected Vehicle Information (described in more detail below) to be sent to us from your vehicle, and enables Ford Motor Company to conduct software updates to the vehicle's software and systems.

At the time of purchase of your new connected Ford, your dealer will explain to you how your vehicle operates and the available services. When you take delivery of your vehicle, you and your dealer can work together to ensure that your vehicle connectivity settings and data sharing settings are customized to your preferences.

However, connected you want to be, your SYNC system keeps you in control. You can set your preferences in vehicle, including in relation to what Connected Vehicle Information is shared with us, under Connectivity settings at any time. You can find out more about in-vehicle controls in your owners' manual.

Please note that disconnecting the vehicle or making changes to data sharing settings may impact the quality or availability of certain services.

Because the vehicle will store your connectivity preferences and any data you import, like your address book, please do not forget to do a Master Reset if you ever sell your car or buy a used vehicle equipped with FordPass Connect! Your owners' manual explains how to do this.

AppLink (if equipped)

You may be able to use AppLink to connect your mobile apps with SYNC 4 (SYNC). Your mobile device provides the data connection (so data charges may apply) and SYNC provide the infotainment integration, including voice controls (if capable).

To enable mobiles apps, SYNC requires user consent to send and receive app authorization information and updates, using the data plan associated with the connected device. The connected device sends encrypted data (such as the VIN, SYNC module serial number of other component identifier, odometer, enables app, usage statistics and debugging information) to us. When not driving, you may be able to use the settings menu to grant these group permissions individually, change a permission group status, and see the data included in each group, if equipped. When you launch an app using SYNC, the system may ask you to grant certain permissions, for example information about the vehicle, such as Vehicle Data, Driving Data, Vehicle Location, Convenience Controls, and/or Push Notifications. Please be aware that the permission selections available to you may vary based on which version of SYNC is equipped in your vehicle. You can enable all groups or none of them during the initial app permissions prompts. Please see the owner’s manual for more information. Please not that you are only prompted to grant permission the first time you use an app with SYNC. We recommend you review the terms and conditions and privacy policies for any third-party app or service to which you subscribe and/or use. We take no responsibility for apps or services provided by any third party, including their use of any data. If you choose to share information about your vehicle through your use of third-party apps or services, once you have shared the information, the third party’s terms and conditions and privacy policies (and not this Privacy Policy) apply to the shared information.

SYNC will remember your mobile device, so do not forget to do a Master Reset if you ever sell your car, or if you buy a used Ford vehicle.

If you change your mind about sharing vehicle information with a mobile app or want to stop using it with SYNC, you can always change your preferences in SYNC’s Mobile App settings in your vehicle.

How do you know if the vehicle is sharing connected vehicle information?

In vehicles fitted with a FordPass Connect modem, you may see icons displayed on the in-vehicle SYNC screen, which indicate that connected vehicle information sharing is active.

You can check the status bar on the screen your in-vehicle infotainment system for alerts and notifications, including strength of nearby Wi-Fi networks or the strength of the connection coming from your mobile device.

For example, if your vehicle is fitted with FordPass Connect and a SYNC system with in-vehicle SYNC screen:

 shows that the modem is activated and that Vehicle Data is being shared.

Not every situation is the same, so be sure to know how your vehicle is equipped. You can find out what connectivity equipment is installed in your vehicle, and how to tell what data is being transmitted from your vehicle, in your owners' manual or ask your dealer.

You can also find out how to disconnect your vehicle in your owners' manual. Please note that disconnecting the vehicle, or changing data sharing settings, may impact the quality or availability of certain services.

Sharing is caring! Sharing your vehicle, or driving a shared vehicle.

If you share your vehicle with others, please tell them about the connectivity and privacy settings for your vehicle. For example, please inform passengers within the vehicle and other drivers of the vehicle that Connected Vehicle Information is being shared with us and our service providers. And, let them know they can turn off Vehicle Connectivity and the Privacy Settings in the Settings menu in the SYNC infotainment system. You are responsible for ensuring that anyone you share your vehicle with is aware of the Vehicle Connectivity and Privacy Settings and have read and understood the Ford Connected Vehicle Terms and Privacy Policy and provided their consent to our collection, use and/or disclosure of personal data when they are driving your vehicle.

Select model year vehicles include in-vehicle icons and data sharing pop-up notifications that indicate Connected Vehicle Information is being shared. Drivers and passengers with an unrecognized mobile device may see a pop-up displayed in-vehicle alerting them to the current data sharing settings. A mobile device is “recognized” if it has been paired with the SYNC infotainment system. This way if someone is new to your vehicle, or not driving it enough to pair their mobile device, the vehicle will notify them of its current data sharing settings. So don’t forget, when putting back your seat position or adjusting your mirrors, you might also need to reset your data settings. Please note that disconnecting the vehicle, or changing data sharing settings, may impact the quality or availability of certain services.

The importance of resetting your vehicle: Prior to selling or transferring ownership of the vehicle, complete a MASTER RESET (see below) to remove imported personal data like contact lists, names of paired devices and return the vehicle to the default factory settings. This is much like wiping your mobile phone memory when you upgrade to a new device. And, don’t forget to do a Master Reset when you buy a used vehicle equipped with a FordPass Connect modem.

Master Reset Instructions

A Master Reset will reset the modem settings as described above and all SYNC settings. It will erase all SYNC stored data including paired devices, phone book, call histories, and stored addresses.

A Master Reset can only be performed in vehicle and should be performed prior to transferring ownership of your vehicle.

To perform:

1. Sitting in the car, turn the vehicle on and select Settings in the feature bar at the bottom of the SYNC home screen.

2. Select General. You may need to swipe to the next screen.

3. Scroll down and select Reset.

4. Select Master Reset.

5. A message confirming that all system settings will be reset to factory defaults will appear. Select Continue.

6. The Master Reset is now complete.

Our Commitment to You

We are committed to managing your personal information, including your Connected Vehicle Information fairly and in accordance with our privacy policies and the law. Where connected vehicle information is associated with your vehicle’s VIN and linked to you, we will manage this as personal information.

You can also find out more about what information your vehicle collects and uses by consulting the owners' manual.

We will only process your personal information, including Connected Vehicle information, where we have legal grounds under applicable data protection law to do so, such as:

  • With your consent. In some cases, our use of your personal information will need your consent. Where we rely on consent to use your personal information, you have the right to withdraw that consent at any time.
  • To enter into or perform our contract with you.
  • Where we believe the use of your personal information is necessary to comply with our legal obligations.
  • Where our use of your personal information is within our legitimate interests or the legitimate interests of the organization with which we have shared your personal information and we have made sure that your personal information, and your rights in relation to that information, are protected. We rely on this ground, for example, to: personalize your experience and the marketing you receive; to predict which Ford products or services could be of interest to you; manage and improve our business and our relationship with you; assess the quality of the services we and dealers provide, and the services our suppliers provide to us or on our behalf; provide over-the-air updates to vehicle systems and for troubleshooting purposes; in some instances to carry out remote diagnostics activities; develop new and improved products, services, and business and marketing strategies; conduct research; protect or defend our or another's rights or property, or to detect, prevent, or otherwise address fraud, security, safety, or privacy issues.
  • In certain circumstances, we may need to use your personal information where we believe it necessary to comply with a legal obligation, to protect someone's safety or vital interests, or for purposes, which are in the public interest.
Connected Vehicle Information

Connected Vehicle Information is information about the performance of your vehicle, its components and parts and their status, and how your vehicle is used, including how it is driven, its location and the environment it is driven in (for example, information about the temperature outside the vehicle). It is typically associated with your vehicle’s VIN, which can be linked to you as an owner or lessee. Here are types of Connected Vehicle Information we collect and the purposes for which, where we have a legal ground to do so, they will be used.

Based on the level of connectivity you choose for your vehicle and, in some cases, your choices in relation to your Connected Vehicle Information, not all categories of Connected Vehicle Information may be collected or used for the purposes described. Ford may anonymize data and use it for any purpose.

We process Connected Vehicle Information using state-of-the art data analytics to ensure the quality of services and derive actionable insights regarding the purposes described below.

Ford Middle East Privacy Statement

1. General Statement:

We respect your privacy and are committed to protecting it. This privacy statement explains our policies and practices regarding online customer information. It is through this disclosure that we intend to provide you with a level of comfort and confidence in how we collect, use, and safeguard personal and other information we collect or that you provide through this website, and how you can contact us if you have any questions or concerns. It is our sincere hope that by explaining our data handling practices we will develop a trusting and long-lasting relationship with you. By using the site, you agree to the terms of this privacy statement.

2. Information About Our Organization and Website and General Data Collection Practices:

This Privacy Statement applies to me.ford.com and myfordaccessory.com is administered by a third-party vendor on behalf of Ford Motor Company, Al Wasl Building, Sheikh Zayed Road, Dubai, UAE

The business purpose of this website is to provide visitors: (1) with knowledge of the features and benefits of the complete line of cars, crossovers, SUVs and trucks; (2) with purchasing-related information such as available incentives; and (3) with service information.

For added convenience, a select set of site features are accessible from web-enabled mobile devices as a mobile-optimized web experience. These site features may be limited in functionality.

3. Personally Identifiable Information We Collect From You:

When you visit me.ford.com we will not collect any personally identifiable information about you unless you provide it to us voluntarily. For purposes of this Privacy Statement, personally identifiable information is information that identifies you as an individual such as your name, street address, telephone number, and email address. In this case, you expressly consent the processing and transferring of your personal data in accordance with law related to the protection of individuals with regard to the processing of the personal data. Additionally, hereby you recognize having been informed of your right to (a) access, (b) rectification, and (c) opposition to the processing of your personal data. If you opt not to provide us with personally identifiable information you can still access our website, however you will be unable to request a quote or test drive from a dealer, or receive a brochure or marketing communications including emails.

Our primary goal in collecting personally identifiable information from you when you visit me.ford.com is to provide you the functionality and services that you need to have a meaningful and customized experience while using the site features

See Section 12 regarding links to third-party sites, including widgets.

4. How We Use the Personally Identifiable Information We Collect:
  • Personally identifiable information collected on me.ford.com may be used to:
  • Fulfill a site user request (e.g., brochure fulfillment, marketing or promotional materials including emails)
  • Respond to your comments or requests for information
  • Meet a request for or to develop new products or services
  • Make the user experience more customer friendly
  • Develop new and improved products, services and marketing
  • Contact you if necessary in the course of processing or shipping an order for products or services
  • Generate site analytics that improve our site layout, content, product offerings and services
  • Compile user data that is stored in our corporate database and may be used for marketing and other purposes
  • Match personal data collected here with data about you that we collect through other sources
  • Comply with legal requirements
5. Other (Non-Personally Identifiable) Information We Collect From Site Visitors:

me.ford.com collects other “non-personally identifiable information” from site visitors. This means that we do not track these items on an individual basis that identifies the site visitor, but rather gather and collect this information on an aggregate [or anonymous] basis that includes all site visitors. Non-personally identifiable information includes tracking the site pages that are visited or the amount of time spent on our site.

If you visit this site using a mobile device, we collect additional non-personally identifiable information which may include the type/model of the mobile device viewing the site and the mobile device’s service provider and operating system.

Our primary goal in collecting non-personally identifiable information from you is to be able to perform site metrics that allow us to improve the functionality of the website.

We may use session and persistent “cookies,” session logs, spotlight ads/web beacons/GIF/pixel tags, banner ads or links, and third-party click tracking analytics tools (such as Adobe) to collect aggregate or other non-personally identifiable information about site visitors. An explanation on collection methods and how they work is included in Section 7 - Methods to Collect Information, below.

6. How We Use the Aggregate or Non-Personally Identifiable Information We Collect:

Non-Personally identifiable information collected on me.ford.com may be used to:

  • Compile aggregate and statistical data to help in website design and to identify popular features
  • Measure site activity to allow us to update our site to better meet user wants and needs
  • Provide you content that may be of interest to you based on pages visited and items viewed
  • Make the user experience more customer friendly
  • Develop new and improved products, services and marketing
  • me.ford.com utilizes non-personally identifiable information for the purpose of performing analytics on the user’s experience while visiting this site. This analysis:
  • Is performed on an aggregate level and does not identify you or your information personally
  • May involve the use of a third-party vendor acting on behalf of me.ford.com
  • Is performed in order to improve our website and the user experience
  • May include the use of session and/or persistent cookies to track user movement across this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
7. Methods to Collect Information:

A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple different types of cookies.

A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all your browser’s windows, or when you shut down your computer, the session cookie disappears forever.

A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies, however, this may prevent you from having access to some site functions or features.

This site may use third-party click tracking analytics tools (such as Adobe) to capture clickthrough statistics.

me.ford.com may use spotlight ads/web beacons/GIF/pixel tags which are site instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. Emails or electronic newsletters we send may use tools (e.g., pixel tags or web beacons) to gather email metrics and information to improve the reader’s experience such as how many of the emails are opened, if they were printed or forwarded, the type of device (e.g., mobile or PC) from which they were opened, and the city, state, and county associated with the applicable IP address. In general, any electronic image viewed as part of a webpage, including an ad banner, can act as a web beacon.

This website may generate a “session log” when you visit our site. We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came, the website that referred you, the pages you visited and the date and time of those visits.

Users may be directed to me.ford.com via banner ads or site links. Ads or site links that are placed by me.ford.com use cookies or web beacons to deliver metrics on the effectiveness of the ads or links. They do not collect personally identifiable information from the user.

8. Sharing Your Information:

me.ford.com does not share, sell, or rent personally identifiable information with independent companies for their own use without providing you a choice.

Facebook Custom Audiences:
 We share hashed emails from our marketing database with social media advertising partners, such as Facebook, so that they can create Custom Audiences and deliver advertisements on our behalf to their members. Members are identifiable when the Social Media partner matches our hashed data to its hashed data of its members.

Personally identifiable information that you provide to us in the course of requesting a product or service through this website may be gathered and stored in one or more of our corporate databases and be used for purposes of contacting you for things like promotional offers, marketing programs, or other communications from this website or other Ford Motor Company programs and services.

We may share personally identifiable information that we collect about you with other companies within the Ford Motor Company family of companies or subsidiaries. Our “family of companies” is the group of companies related to us by common control or ownership. We share information within this “family” as a normal part of conducting business and offering products and services to our customers.

Personally identifiable information that you provide to me.ford.com may be shared with our authorized dealers. This is necessary, such as, in order to honor your request for a price quote on a vehicle or in order to provide a dealer with information for purposes of contacting you in their regular course of business. The dealer is not restricted by me.ford.com in their use of your data.

We may share PII with vendors, contractors or partners in the normal course of business. Vendors, contractors or partners of me.ford.com who have access to your personally identifiable information in connection with providing services for me.ford.com are required to keep the information confidential and are not permitted to use this information for any other purpose than to carry out the services they are performing for me.ford.com.

Site metrics for me.ford.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates.

me.ford.com will disclose your personally identifiable information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law.

Environmental Grant, contest or sweepstakes entrants only: If you are providing personally identifiable information in connection with a contest or sweepstakes through this website, and if you are selected as a winner, we may include your personally identifiable information in a publicly available winner’s list. See the applicable contest or sweepstakes rules.

9. Access To and Control Over the Use of Your Information:

To correct or update your personally identifiable information contact us at

Customer Relationship Center
P.O Box 21470 Sheikh Zayed Road Dubai, United Arab Emirates
Toll Free KSA Ford Phone#: 800-04443673
Toll Free KSA Lincoln Phone#: 800-04441067
Fax: +971 4 3327266

Please use the following number if you are calling from UAE, Saudi Arabia or Kuwait:
UAE: 80004441066
Saudi Arabia: 8008443673
Kuwait: 22280384
E-mail: menacac@ford.com

so that we may be able to process your changes. me.ford.com will use reasonable efforts to correct any factual inaccuracies in your information.

The scope of access available for this request is for information stored in the database that holds the data for me.ford.com. Any personally identifiable information that has been collected from you on other Company websites will not be accessible or changeable through the processing of this request.

10. Security of Your Information:

Safeguarding information of visitors to our website is important to us. While no systems, applications or websites are 100% secure, we use systems, policies and procedures to maintain accuracy of information and to protect information from loss, misuse or alteration.

When you send personally identifiable information, such as email address or telephone numbers, to me.ford.com we use technologies such as “Secure Socket Layers” (SSL) or “Transport Layer Security (TLS) to protect your data. SSL and TLS are encryption technologies that helps safeguard your personally identifiable information against misuse by unauthorized individuals.

Vendors, contractors or partners of me.ford.com who have access to your personally identifiable information in connection with providing services for me.ford.com are required to keep the information confidential.

Vendors are not permitted to use this information for any other purpose than to carry out the services they are performing for me.ford.com.

11. Processing of Personal Data:

By visiting this site and by providing your personally identifiable information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your personally identifiable and non-personally identifiable information globally --- including to the United States – in accordance with this Privacy Statement. Therefore, by visiting this site and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of the personally identifiable or non-personally identifiable information to locations that may have different levels of privacy protection than in your own country.

12. Links to Other Sites:

me.ford.com provides links to other websites. We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. me.ford.com is not responsible for the privacy statements, content or data handling practices on other websites.

If you use the Google Map functionality this website, you agree to be bound by Google’s Terms of Use and Google’s Privacy Policy. In addition, if you are on a mobile device and the GPS feature on the mobile device is turned on (if it has such capability), GPS data may be utilized by the mapping service to determine your location in order to fulfill your request for location services.

If you choose to utilize the AddThis widget to share content on this website with your friends, please note that AddThis is an independent third party and is not a vendor, contractor or partner of me.ford.com. All information (personally identifiable or aggregate) that is collected by the AddThis widget is collected by AddThis and is subject to the AddThis Privacy Policy and not the me.ford.com Privacy Statement.

13. Interest-Based Advertising

Interest-Based Advertising is a media buy where Ford allows Facebook to set cookies, pixels, etc., on a Ford website and collect information on pages/products viewed by each visitor. Facebook can recognize which ones are Facebook members and serves advertisements on its platform on behalf of Ford and the advertisements are based on what the person viewed on the Ford site. So if the visitor to Ford’s site looked at a Mustang, they would see a Mustang advertisement. I am not sure if Facebook contracts with other third-party sites to place such advertisements on their sites. Facebook requires sufficiently prominent notice in the privacy statement that includes how to opt out of Facebook interest-based advertisements. Here is our suggested language. Please test the Facebook opt out instructions to ensure they also apply to your market; see if there is a “Facebook Ads Controls” link on its Privacy page.

  • Interest-Based Advertising:
    On some pages of this site we may allow third-party advertising partners, to set web tracking and storage technology tools (e.g., cookies, web beacons, pixels) to collect or receive information regarding your activities on those web pages (e.g., your IP address, page(s) visited, time of day). These third parties may use this information (and combine it with information collected from other websites, apps or other digital services) for purposes of delivering future targeted advertisements to you when you interact with other (non-Ford) sites, mobile apps or digital services, and to provide measurement services. This practice is commonly referred to as "interest-based advertising".

  • Opting out of Interest-Based Advertising:
    You may learn about how to opt-out of this kind of collection and use of information for your browser or device by managing your settings, and for your social media accounts by managing your preferences in your account settings.

  • Opting out from specific advertisers:
    Facebook: To learn more about how to opt out of Facebook Interest-Based Advertising, go to the Privacy tab on the Facebook website footer, and then select Facebook Ads Controls.
14. Children’s Privacy:

me.ford.com does not knowingly intend to collect personally identifiable information from children under 13 years of age.

If a child has provided us with personally identifiable information a parent or guardian of that child may contact us at the phone number, email address or mailing address listed in section 14 if they want this information deleted from our records. We will then make reasonable efforts to delete the child’s information from the database that stores information for me.ford.com.

15. Contacting Us:

If you have any questions, comments or concerns about this online privacy statement for me.ford.com, me.ford.com privacy practices, or have any questions regarding the contents of this website please contact us at

Customer Relationship Center
P.O Box 21470 Sheikh Zayed Road Dubai, United Arab Emirates

Toll Free KSA Ford Phone#: 800-04443673
Toll Free KSA Lincoln Phone#: 800-04441067
Fax: +971 4 3327266

Please use the following number if you are calling from UAE, Saudi Arabia or Kuwait:

UAE: 80004441066
Saudi Arabia: 8008443673
Kuwait: 22280384
E-mail: menacac@ford.com

me.ford.com is committed to working with consumers to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your data. me.ford.com will be happy to respond to your questions and comments.

16. Privacy Statement Effective Date and Revision Days:

Occasionally we may update the privacy statement for me.ford.com in order to reflect any changes to the website or our privacy practices. If we update this statement, the new statement will be posted to the website ten (10) days prior to the changes taking effect.

The effective date of this privacy statement is August 27, 2015.

Connected Vehicle Data Privacy & Protection.

Welcome to the world of Ford connectivity.

Through devices like smartphones, tablets, and computers, we connect with the world around using wireless communication technology. Your Ford connected vehicle lets you do the same!

Having a connected vehicle means that, depending on how it is equipped, your Ford can communicate wirelessly with apps on your mobile device and with us, our partners, and our service providers.

On behalf of the Middle East division, headquartered in Dubai, of Ford Motor Company, we would like to explain how the technology works.

Your Ford vehicle contains an embedded FordPass Connect modem. When you take delivery of the vehicle, the modem is connected to the cellular network and sending certain limited data to Ford Motor Company and cloud service providers (based in the USA). Examples of data sent includes basic vehicle information (e.g. VIN, model, year, serial numbers, time, etc.), diagnostics of vehicle systems (like oil life, fuel consumption, tire pressure, etc.), and information about the usage and performance of vehicles, features, and technology.

Your Ford vehicle may also be connected through Ford's SYNC, Wi-Fi, or AppLink technologies. Learn more on our website or in your owner’s manual.

About Ford

Ford Motor Company Limited is responsible for information received from your connected vehicle, and for the purposes of data protection law, is the controller.

Ford Motor Company Limited is part of the Ford Motor Company Group.

For some processing activities described here, our parent company, Ford Motor Company, takes primary responsibility and is also a controller. Where this is the case, Ford Motor Company will work with us to ensure that your personal information, and your rights in relation to it, are protected.

When we use the terms "we", "our" or "us", unless we make clear otherwise, we are referring to Ford Motor Company Limited and Ford Motor Company.

Keeping You in Control

Connected Vehicle Information is associated with your vehicle's unique identification number ('vehicle identification number' or 'VIN'), which can be linked to you as an owner or lessee, and with other vehicle component identifiers. You can find out more here, in-vehicle, in your owners' manual, or by contacting us using the details below.

You can set certain preferences for the collection of Connected Vehicle Information through the infotainment system’s settings in your vehicle. Further, you can also call the Ford Customer Relations Center to learn about other options available to you.

FordPass Connect

FordPass Connect is a cellular modem, which enables your Ford to connect to a network, much like a mobile device with a SIM card. Just like other parts of your vehicle, the cellular modem and its SIM are fitted at the factory.

Many different technologies work together to provide the convenience and latest-available content that comes with staying connected. Internet service providers or mobile network operators play a huge part in enabling much of the wireless communication we rely on.

Once connected to the network, your vehicle will send periodic alerts to us. These alerts contain a unique number, which identifies your vehicle's SIM, your vehicle's VIN, and the electronic serial number of its FordPass Connect modem.

FordPass Connect allows Connected Vehicle Information (described in more detail below) to be sent to us from your vehicle, and enables Ford Motor Company to conduct software updates to the vehicle's software and systems.

At the time of purchase of your new connected Ford, your dealer will explain to you how your vehicle operates and the available services. When you take delivery of your vehicle, you and your dealer can work together to ensure that your vehicle connectivity settings and data sharing settings are customized to your preferences.

However, connected you want to be, your SYNC system keeps you in control. You can set your preferences in vehicle, including in relation to what Connected Vehicle Information is shared with us, under Connectivity settings at any time. You can find out more about in-vehicle controls in your owners' manual.

Please note that disconnecting the vehicle or making changes to data sharing settings may impact the quality or availability of certain services.

Because the vehicle will store your connectivity preferences and any data you import, like your address book, please do not forget to do a Master Reset if you ever sell your car or buy a used vehicle equipped with FordPass Connect! Your owners' manual explains how to do this.

AppLink (if equipped)

You may be able to use AppLink to connect your mobile apps with SYNC 4 (SYNC). Your mobile device provides the data connection (so data charges may apply) and SYNC provide the infotainment integration, including voice controls (if capable).

To enable mobiles apps, SYNC requires user consent to send and receive app authorization information and updates, using the data plan associated with the connected device. The connected device sends encrypted data (such as the VIN, SYNC module serial number of other component identifier, odometer, enables app, usage statistics and debugging information) to us. When not driving, you may be able to use the settings menu to grant these group permissions individually, change a permission group status, and see the data included in each group, if equipped. When you launch an app using SYNC, the system may ask you to grant certain permissions, for example information about the vehicle, such as Vehicle Data, Driving Data, Vehicle Location, Convenience Controls, and/or Push Notifications. Please be aware that the permission selections available to you may vary based on which version of SYNC is equipped in your vehicle. You can enable all groups or none of them during the initial app permissions prompts. Please see the owner’s manual for more information. Please not that you are only prompted to grant permission the first time you use an app with SYNC. We recommend you review the terms and conditions and privacy policies for any third-party app or service to which you subscribe and/or use. We take no responsibility for apps or services provided by any third party, including their use of any data. If you choose to share information about your vehicle through your use of third-party apps or services, once you have shared the information, the third party’s terms and conditions and privacy policies (and not this Privacy Policy) apply to the shared information.

SYNC will remember your mobile device, so do not forget to do a Master Reset if you ever sell your car, or if you buy a used Ford vehicle.

If you change your mind about sharing vehicle information with a mobile app or want to stop using it with SYNC, you can always change your preferences in SYNC’s Mobile App settings in your vehicle.

How do you know if the vehicle is sharing connected vehicle information?

In vehicles fitted with a FordPass Connect modem, you may see icons displayed on the in-vehicle SYNC screen, which indicate that connected vehicle information sharing is active.

You can check the status bar on the screen your in-vehicle infotainment system for alerts and notifications, including strength of nearby Wi-Fi networks or the strength of the connection coming from your mobile device.

For example, if your vehicle is fitted with FordPass Connect and a SYNC system with in-vehicle SYNC screen:

 shows that the modem is activated and that Vehicle Data is being shared.

Not every situation is the same, so be sure to know how your vehicle is equipped. You can find out what connectivity equipment is installed in your vehicle, and how to tell what data is being transmitted from your vehicle, in your owners' manual or ask your dealer.

You can also find out how to disconnect your vehicle in your owners' manual. Please note that disconnecting the vehicle, or changing data sharing settings, may impact the quality or availability of certain services.

Sharing is caring! Sharing your vehicle, or driving a shared vehicle.

If you share your vehicle with others, please tell them about the connectivity and privacy settings for your vehicle. For example, please inform passengers within the vehicle and other drivers of the vehicle that Connected Vehicle Information is being shared with us and our service providers. And, let them know they can turn off Vehicle Connectivity and the Privacy Settings in the Settings menu in the SYNC infotainment system. You are responsible for ensuring that anyone you share your vehicle with is aware of the Vehicle Connectivity and Privacy Settings and have read and understood the Ford Connected Vehicle Terms and Privacy Policy and provided their consent to our collection, use and/or disclosure of personal data when they are driving your vehicle.

Select model year vehicles include in-vehicle icons and data sharing pop-up notifications that indicate Connected Vehicle Information is being shared. Drivers and passengers with an unrecognized mobile device may see a pop-up displayed in-vehicle alerting them to the current data sharing settings. A mobile device is “recognized” if it has been paired with the SYNC infotainment system. This way if someone is new to your vehicle, or not driving it enough to pair their mobile device, the vehicle will notify them of its current data sharing settings. So don’t forget, when putting back your seat position or adjusting your mirrors, you might also need to reset your data settings. Please note that disconnecting the vehicle, or changing data sharing settings, may impact the quality or availability of certain services.

The importance of resetting your vehicle: Prior to selling or transferring ownership of the vehicle, complete a MASTER RESET (see below) to remove imported personal data like contact lists, names of paired devices and return the vehicle to the default factory settings. This is much like wiping your mobile phone memory when you upgrade to a new device. And, don’t forget to do a Master Reset when you buy a used vehicle equipped with a FordPass Connect modem.

Master Reset Instructions

A Master Reset will reset the modem settings as described above and all SYNC settings. It will erase all SYNC stored data including paired devices, phone book, call histories, and stored addresses.

A Master Reset can only be performed in vehicle and should be performed prior to transferring ownership of your vehicle.

To perform:

1. Sitting in the car, turn the vehicle on and select Settings in the feature bar at the bottom of the SYNC home screen.

2. Select General. You may need to swipe to the next screen.

3. Scroll down and select Reset.

4. Select Master Reset.

5. A message confirming that all system settings will be reset to factory defaults will appear. Select Continue.

6. The Master Reset is now complete.

Our Commitment to You

We are committed to managing your personal information, including your Connected Vehicle Information fairly and in accordance with our privacy policies and the law. Where connected vehicle information is associated with your vehicle’s VIN and linked to you, we will manage this as personal information.

You can also find out more about what information your vehicle collects and uses by consulting the owners' manual.

We will only process your personal information, including Connected Vehicle information, where we have legal grounds under applicable data protection law to do so, such as:

  • With your consent. In some cases, our use of your personal information will need your consent. Where we rely on consent to use your personal information, you have the right to withdraw that consent at any time.
  • To enter into or perform our contract with you.
  • Where we believe the use of your personal information is necessary to comply with our legal obligations.
  • Where our use of your personal information is within our legitimate interests or the legitimate interests of the organization with which we have shared your personal information and we have made sure that your personal information, and your rights in relation to that information, are protected. We rely on this ground, for example, to: personalize your experience and the marketing you receive; to predict which Ford products or services could be of interest to you; manage and improve our business and our relationship with you; assess the quality of the services we and dealers provide, and the services our suppliers provide to us or on our behalf; provide over-the-air updates to vehicle systems and for troubleshooting purposes; in some instances to carry out remote diagnostics activities; develop new and improved products, services, and business and marketing strategies; conduct research; protect or defend our or another's rights or property, or to detect, prevent, or otherwise address fraud, security, safety, or privacy issues.
  • In certain circumstances, we may need to use your personal information where we believe it necessary to comply with a legal obligation, to protect someone's safety or vital interests, or for purposes, which are in the public interest.
Connected Vehicle Information

Connected Vehicle Information is information about the performance of your vehicle, its components and parts and their status, and how your vehicle is used, including how it is driven, its location and the environment it is driven in (for example, information about the temperature outside the vehicle). It is typically associated with your vehicle’s VIN, which can be linked to you as an owner or lessee. Here are types of Connected Vehicle Information we collect and the purposes for which, where we have a legal ground to do so, they will be used.

Based on the level of connectivity you choose for your vehicle and, in some cases, your choices in relation to your Connected Vehicle Information, not all categories of Connected Vehicle Information may be collected or used for the purposes described. Ford may anonymize data and use it for any purpose.

We process Connected Vehicle Information using state-of-the art data analytics to ensure the quality of services and derive actionable insights regarding the purposes described below.

Category of Connected Vehicle Information

Examples of Data

How it May be Used by Ford

Vehicle Data

 

Vehicle Identification Number (VIN), hardware model and part numbers, status of vehicle systems (e.g., fluid levels, tire pressure, and locks), odometer, and other information about how your vehicle is performing.

To provide connectivity services; to better understand and troubleshoot vehicle performance issues; for remote diagnostics purposes; for product research and improvement purposes; and for offering products and services tailored to you.

Vehicle Data may be transmitted to us remotely through FordPass Connect, AppLink, Wi-Fi or obtained directly from the vehicle at service visits.

Driving Data

Information about how the vehicle is operated and used (such as speed, use of accelerator, brakes, steering, seat belts, etc.).

To provide connectivity services, to better understand and troubleshoot vehicle performance issues and for product research and improvement purposes. Driving Data may be transmitted to us remotely through FordPass Connect, AppLink, Wi-Fi or obtained directly from the vehicle at service visits.

Vehicle Location

Data collected is latitude and longitude, speed, and travel direction of your vehicle collected in real time.

To provide connectivity services, to better understand and troubleshoot performance issues, for remote diagnostic purposed and for product research and improvement purposes. Vehicle Location may be transmitted to us remotely through FordPass Connect, AppLink, Wi-Fi, or collected directly from the vehicle at service visits.

In-Vehicle
Services Information

Wi-Fi and mobile network connection; software and firmware versions of vehicle systems like SYNC; performance and use of systems and vehicle cabin technology such as infotainment systems, phone/Bluetooth pairings, climate control, seat position, and SYNC; connectivity setting changes.

To provide connectivity services; to better understand and troubleshoot performance issues; for remote diagnostics purposes; for product research and improvement purposes; and for offering products and services tailored to you.

In-Vehicle Services Information may be transmitted to us remotely through FordPass Connect, AppLink, Wi-Fi or obtained directly from the vehicle at service visits.

Connection Status Alerts

The modem periodically sends messages to stay connected to the telecommunications network. These messages include information that identifies your vehicle, the SIM and the electronic serial number of the modem. Network providers could have access to additional information, for example cell phone network tower identification.

Note: FordPass Connect will continue to send this information unless Vehicle Connectivity is turned off in the vehicle. Please contact your local Customer Relations Center for more information.

To validate that FordPass Connect is capable of sending and receiving data through the telecommunications network.

Connection Status Alerts are transmitted to Ford remotely through FordPass Connect.

Software Update Information

Current software and firmware versions of FordPass Connect and other technical specifications associated with a specific modem or other vehicle modules/systems.

To ensure FordPass Connect, vehicle modules, and systems have all necessary and current updates and software versions.

Software Update Information is transmitted to us remotely through FordPass Connect or via Wi-Fi.

We may also use the Connected Vehicle Information described above to:

  • Determine whether FordPass Connect is fully connected and, if it is not, to contact you with information about our connectivity services. We will only do this if you have agreed to receiving marketing communications from us, however;
  • Fulfil your requests
  • Manage and improve our business and our relationship with you;
  • Assess the quality of the services we provide, and the services our suppliers provide to us or on our behalf;
  • Deal with your enquiries; and
  • Help understand, develop and improve our products, processes, services and marketing strategies;
  • Comply with our legal and regulatory responsibilities, to respond to legal process or requests for information issued by government authorities or other third parties, to prevent and detect crime and fraud, or protect your, our or others’ rights.

We may, where permitted by law, combine and, using automated decision making processes, analyze your Connected Vehicle Information with other information we hold about you, to assist with the purposes outlined above. This could include, for example, analyzing vehicle diagnostic information, conducting recalls, evaluating the effectiveness of our marketing and customer service, conducting market analysis and identifying products or services which may be of interest to you, and contacting you to tell you about those products and services.

In some limited circumstances, the automated decisions we take may have a legal or similar effect on you. We will only make these kinds of automated decisions about you where:

  • The decisions are necessary for performing or entering into a contract with you;
  • The decisions are authorized by law; or
  • You give your consent to us carrying out automated decision-making.

You can contact us to request further information about automated decision-making, and in some circumstances object to our use of automated decision-making, or request that an automated decision is reviewed by a human.

Data and Vehicle Cyber Security

No one can guarantee data transmission over the Internet to be secure, but we, our service providers and partners take data and cyber security very seriously, especially in relation to your personal data.

We use a variety of technical, administrative, and physical security measures to help protect and maintain the security, integrity and availability of Connected Vehicle Information.

We use a variety of technical, administrative, and physical security measures to help protect and maintain the security, integrity and availability of connected vehicle data.

Ford has a connected vehicle cyber security team, and puts in place various technical and organizational security measures to protect Connected Vehicle Information, including access controls to limit unnecessary or unauthorized access to, loss, alteration, correction or disclosure of Connected Vehicle Information, as well as cyber security measures such as hashing and encrypting data.

Ford has implemented access control measures and the use of data storage and processing devices, which are secured and suitable for the collection, use, and/or disclosure of personal data. We restrict access to personal data as well as storage and processing devices by imposing access rights or permission, allowing only authorized individuals to access personal data, and implement user responsibilities to prevent unauthorized access, disclosure, perception, unlawful duplication of personal data or theft of storage or processing devices. We also have appropriate measures to enable the re-examination of access, alteration, deletion, or transfer of personal data.

Data transfers and sharing

We may share Connected Vehicle Information with:

  • Our related companies
  • Companies or other organizations that we have engaged to provide services for, in connection with us (including mailing vendors, marketing agencies, roadside assistance providers, analytics providers, event hosting services, website and data hosting providers and other information technology providers, for trend analysis, for market research, for promotions and for the provision of statistical sales information to industry bodies, from within and/or outside of the country from where the vehicle was purchased;
  • Companies or other organizations where you have asked us to or agreed that we may share your personal information with them;
  • Companies or organizations where we believe you may have a genuine interest in their services or products;
  • Dealers and our partners where this is necessary to provide you with a product or service, including, for example, our telecommunications network providers
  • Professional advisors;
  • Any law enforcement agency, court, regulator, government authority or other third party (e.g. our telecommunications network providers) where we believe sharing this connected vehicle information is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of any third party or individuals' personal safety, or to detect, prevent, or otherwise address fraud, security or safety issues;
  • Any third party that purchases, or to which we transfer, all or substantially all of our assets and/or business.

When we share your personal information, we will make sure that is used for purposes which are compatible with those described here.

Your personal information may be transferred within Gulf Council Cooperation ("GCC"), as well as to countries outside the GCC (including to Ford Motor Company in the USA).

We will ensure that where we transfer your personal information outside the GCC, we do so in accordance with applicable data protection laws. For example, where required we will put in place appropriate safeguards in accordance with our legal obligations to ensure that your personal information is adequately protected, irrespective of the country to which it is transferred. These safeguards may include obtaining contractual assurances from any third party given access to your personal information that your personal information will be protected by standards, which are equivalent to those that protect your personal information when it is in the GCC.

Retention

We only keep your personal information in identifiable form for as long as is necessary for the purposes set out above. This generally means holding the information for as long as one of the following apply:

  • Your information is reasonably required in order to satisfy the purpose for which You submitted or we collected the information;
  • Your information is reasonably required in order to protect and defend our rights or property (this will generally be the length of the relevant limitation period in your jurisdiction); or
  • We are otherwise required to keep your information by applicable laws or regulations.

Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires.

Once Connected Vehicle Information is no longer needed, it is either irreversibly anonymized or destroyed.

For more information about our retention policies, please contact us using the contact details below.

Your Rights, and How to Contact Us

You have the right as an individual to find out what information we hold about you and for what purposes, as well as to make corrections if necessary. You also have the right in some circumstances to object to our continuing to process your personal information, or to ask us to delete, restrict the use of your information. In some circumstances you can also request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organizations (this is often referred to as the right to 'data portability').

We encourage you to contact us to update or correct your personal information if it changes or if the personal information we hold about you is inaccurate.

If you are unhappy about how we use your information, we hope that in the first instance you will let us know so that we are able to address your concerns. However, you are also entitled to lodge a complaint with your local data protection authority.

If you have questions or concerns regarding our use of your information, or would like to exercise any of your rights, please contact Ford Motor Company Limited in the first instance. Please see the Contacting Us section for contact information.

Changes

We may modify or update this information from time to time. Where changes will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice so that you have the opportunity to exercise your rights in relation to your personal information (for example, to object to the processing).

 

 

We may also use the Connected Vehicle Information described above to:

  • Determine whether FordPass Connect is fully connected and, if it is not, to contact you with information about our connectivity services. We will only do this if you have agreed to receiving marketing communications from us, however;
  • Fulfil your requests
  • Manage and improve our business and our relationship with you;
  • Assess the quality of the services we provide, and the services our suppliers provide to us or on our behalf;
  • Deal with your enquiries; and
  • Help understand, develop and improve our products, processes, services and marketing strategies;
  • Comply with our legal and regulatory responsibilities, to respond to legal process or requests for information issued by government authorities or other third parties, to prevent and detect crime and fraud, or protect your, our or others’ rights.

We may, where permitted by law, combine and, using automated decision making processes, analyze your Connected Vehicle Information with other information we hold about you, to assist with the purposes outlined above. This could include, for example, analyzing vehicle diagnostic information, conducting recalls, evaluating the effectiveness of our marketing and customer service, conducting market analysis and identifying products or services which may be of interest to you, and contacting you to tell you about those products and services.

In some limited circumstances, the automated decisions we take may have a legal or similar effect on you. We will only make these kinds of automated decisions about you where:

  • The decisions are necessary for performing or entering into a contract with you;
  • The decisions are authorized by law; or
  • You give your consent to us carrying out automated decision-making.

You can contact us to request further information about automated decision-making, and in some circumstances object to our use of automated decision-making, or request that an automated decision is reviewed by a human.

Data and Vehicle Cyber Security

No one can guarantee data transmission over the Internet to be secure, but we, our service providers and partners take data and cyber security very seriously, especially in relation to your personal data.

We use a variety of technical, administrative, and physical security measures to help protect and maintain the security, integrity and availability of Connected Vehicle Information.

We use a variety of technical, administrative, and physical security measures to help protect and maintain the security, integrity and availability of connected vehicle data.

Ford has a connected vehicle cyber security team, and puts in place various technical and organizational security measures to protect Connected Vehicle Information, including access controls to limit unnecessary or unauthorized access to, loss, alteration, correction or disclosure of Connected Vehicle Information, as well as cyber security measures such as hashing and encrypting data.

Ford has implemented access control measures and the use of data storage and processing devices, which are secured and suitable for the collection, use, and/or disclosure of personal data. We restrict access to personal data as well as storage and processing devices by imposing access rights or permission, allowing only authorized individuals to access personal data, and implement user responsibilities to prevent unauthorized access, disclosure, perception, unlawful duplication of personal data or theft of storage or processing devices. We also have appropriate measures to enable the re-examination of access, alteration, deletion, or transfer of personal data.

Data transfers and sharing

We may share Connected Vehicle Information with:

  • Our related companies
  • Companies or other organizations that we have engaged to provide services for, in connection with us (including mailing vendors, marketing agencies, roadside assistance providers, analytics providers, event hosting services, website and data hosting providers and other information technology providers, for trend analysis, for market research, for promotions and for the provision of statistical sales information to industry bodies, from within and/or outside of the country from where the vehicle was purchased;
  • Companies or other organizations where you have asked us to or agreed that we may share your personal information with them;
  • Companies or organizations where we believe you may have a genuine interest in their services or products;
  • Dealers and our partners where this is necessary to provide you with a product or service, including, for example, our telecommunications network providers
  • Professional advisors;
  • Any law enforcement agency, court, regulator, government authority or other third party (e.g. our telecommunications network providers) where we believe sharing this connected vehicle information is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights, the rights of any third party or individuals' personal safety, or to detect, prevent, or otherwise address fraud, security or safety issues;
  • Any third party that purchases, or to which we transfer, all or substantially all of our assets and/or business.

When we share your personal information, we will make sure that is used for purposes which are compatible with those described here.

Your personal information may be transferred within Gulf Council Cooperation ("GCC"), as well as to countries outside the GCC (including to Ford Motor Company in the USA).

We will ensure that where we transfer your personal information outside the GCC, we do so in accordance with applicable data protection laws. For example, where required we will put in place appropriate safeguards in accordance with our legal obligations to ensure that your personal information is adequately protected, irrespective of the country to which it is transferred. These safeguards may include obtaining contractual assurances from any third party given access to your personal information that your personal information will be protected by standards, which are equivalent to those that protect your personal information when it is in the GCC.

Retention

We only keep your personal information in identifiable form for as long as is necessary for the purposes set out above. This generally means holding the information for as long as one of the following apply:

  • Your information is reasonably required in order to satisfy the purpose for which You submitted or we collected the information;
  • Your information is reasonably required in order to protect and defend our rights or property (this will generally be the length of the relevant limitation period in your jurisdiction); or
  • We are otherwise required to keep your information by applicable laws or regulations.

Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires.

Once Connected Vehicle Information is no longer needed, it is either irreversibly anonymized or destroyed.

For more information about our retention policies, please contact us using the contact details below.

Your Rights, and How to Contact Us

You have the right as an individual to find out what information we hold about you and for what purposes, as well as to make corrections if necessary. You also have the right in some circumstances to object to our continuing to process your personal information, or to ask us to delete, restrict the use of your information. In some circumstances you can also request that your personal information is provided to you in a commonly used electronic format so that you can share it with other organizations (this is often referred to as the right to 'data portability').

We encourage you to contact us to update or correct your personal information if it changes or if the personal information we hold about you is inaccurate.

If you are unhappy about how we use your information, we hope that in the first instance you will let us know so that we are able to address your concerns. However, you are also entitled to lodge a complaint with your local data protection authority.

If you have questions or concerns regarding our use of your information, or would like to exercise any of your rights, please contact Ford Motor Company Limited in the first instance. Please see the Contacting Us section for contact information.

Changes

We may modify or update this information from time to time. Where changes will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice so that you have the opportunity to exercise your rights in relation to your personal information (for example, to object to the processing).

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