The 2023 Ford Bronco stops at nothing. Bred for the extreme adventure seeker, the wild-spirited SUV comes with power, poise and unmatched capabilities. Be it the invincible EcoBoost engine, the 10-speed Automatic Transmission or the Bronco exclusive G.O.A.T.TM Modes, each play a role to take your off-road experience to new levels. Tested under gruelling conditions, the Bronco is a true desert brawler that pounds across the landscape and looks meaner than any SUV out there. The Ford Bronco is here. And the desert is calling.
PICK YOUR ADVENTURE
BIG BEND™
Big BendTM
Get behind the wheel of a Big BendTM and feel its wild-spirited power take you for the ride of your life. With a 2.3L EcoBoost engine, coupled with a 10-speed Automatic Transmission and 6 G.O.A.T.TM modes – Normal, Eco, Sport, Slippery, Mud and Sand – your off-roading experience will reach new heights. Add the comforts of best-in-class features inside and out, and the Big BendTM has you covered, no matter where you go.
OUTER BANKS™
Outer BanksTM
Looking to stand out from the herd? Then jump in the Outer BanksTM and experience off-roading in complete style. With a 2.7L EcoBoost engine, a 10-speed Automatic Transmission, retro exterior and full-modern interior, the Outer BanksTM echoes more than just a fun-filled escape into the wild. Throw in its 12” screen, 18” wheels and 2 different trim colors and you’re ready to take on whatever nature throws at you.
WILDTRAK™
WildTrakTM
The untamed desert is your playground that awaits. The 23MY WildTrakTM solidifies its high-speed desert off-roading capabilities with the introduction of the HOSS 3.0 Suspension System, including a new Powder Coated Steel Bumper, Front Steel Bash Plate, Ford PerformanceTM Severe-Duty Steering Rack and Tie Rod ends and 2.5” FoxTM Dampers with Internal Bypass, the WildTrakTM truly sets a new bar for capability among rugged, off-road utilities.
BADLANDS™
BadlandsTM
Here’s your answer to extreme off-roading. Equipped with the Sasquatch Package, Heavy-Duty Modular Bumper and Full Vehicle Steel Bash Plates and its Front Stabilizer Bar Disconnect, the BadlandsTM is the most capable Bronco to tackle all types of terrains, from rock crawling to dune bashing. On the inside, the BadlandsTM comes with marine-grade vinyl seats and rubberized flooring which make for a fast and easy cleanup after playing in nature’s backyard. So, get your kit ready. Time to jump in for a real off-road adventure.
For pricing options, request a quote now.
The New Ford Bronco family has been tested under the most gruelling conditions to
earn the respect its badge commands. The legend has returned with pure power and poise
of a natural wonder. Get ready to embrace yourself for the off-road experience of a lifetime.
Highlighting its original timeless and functional design-signature round headlamps, horizontal cartridge grille and short overhangs with vertical and clean flat body sides, the New Ford Bronco is built for thrills and adventure with a more refined and bolder look.
Some of the tough places on earth, like the Johnson Valley desert (home of the King of the Hammers) and the gruelling Baja 1000 (one of the world’s toughest off-road races) have been conquered by the New Bronco and its relentless capability and durability. But on the other side of the planet, there’s an unforgiving terrain that’s equally challenging and has also put this Bronco to the ultimate torturing test. It’s the desert of the Middle East and its formidable list of natural conditions, from sand dunes, oases, mountains and valleys, to marshes, mangroves and salt plains – and still the New Bronco prevails because it is designed to go where few others can with confidence and authentic, powerful 4x4 off-road mobility.
Easily taking off the roof panels and doors on the 2- and 4-door models lets you experience the open air and breathtaking beauty only nature can offer. The New Ford Bronco is built untamed. Get ready to jump in and experience the unlimited freedom that awaits on your journey into the wild.
Adjust your drive mode to match the environment for the ultimate off-roading. The New Ford Bronco features eight different drive modes: Normal, Eco, Slippery, Sport, Mud, Sand, Baja and Rock Crawl, with up to seven modes available on the most capable series, the WildtrakTM and BadlandsTM.
Always consult the owner’s manual before off-road driving. Follow all laws and drive on designated off-road trails and recreation areas. Removal of doors for off-road use only. Preproduction computer-generated image shown.
Aside from being torture-tested in the Johnson Valley desert (home of King of the Hammers), it’s conquered one of the world’s toughest off-road endurance races in the gruelling Baja 1000, and has been subjected to the harsh weather conditions and terrains of the Middle East. Now the New Ford Bronco is ready to deliver you the best outdoors adventures with pure excitement of the wild with its adrenaline-full, rugged nature and look.
Always consult the owner’s manual before off-road driving. Follow all laws and drive on designated off-road trails and recreation areas.
Models and specifications may differ. Contact your local Ford dealer-distributor for the latest information on models available for order in your market.
While the New Ford Bronco makes for one thrilling adventure partner, this isn’t its first rodeo. In 1966, this new breed of off-road vehicle stampeded onto the scene and into wild hearts everywhere, setting the mold for the modern SUV.*
*Information on this section was sourced from “Ford Bronco: A History of Ford’s Legendary 4x4” by Todd Zuercher
Generation 1
Once let loose out of the gate, Bronco started grabbing the gold in off-road competitions. From its first appearance until today, Bronco has garnered more than its share of off-road racing wins and saddled up driving luminaries like Bill Stroppe, Parnelli Jones, Rod Hall, James Garner and many others.
Generation 2
Following its successful debut, Bronco sales reached record levels after the launch of the 2nd generation Bronco in 1978. The first two years of the larger and more luxurious Bronco were some of the most popular 30-year production run. Bronco shifted to a larger platform and body-style sharing components with the F-Series truck while maintaining key off-road capabilities including maneuverability, approach, departure, and breakover angles.
Generation 3
In its third iteration, Bronco set out to conquer further fresh territory. This time, key innovations boosted fuel economy and ensured a smoother ride, both on-road and off. A change from solid front axle to independent front suspension (Twin-Traction Beam) was implemented to improve driving features while not compromising ground clearance in rough terrain. New models also offered more luxury amenities, without sacrificing on the capability front.
Generation 4
For Generation 4, the previous years’ trend toward aerodynamic design forged ahead, with sculpted edges (both inside and out) replacing boxy corners. On the engineering side, new powertrain and safety updates took center stage.
Generation 5
In addition to its several key safety innovations, the fifth (and final, for years to come) generation of Bronco was famously easy on the eyes. This latecomer to the fold featured a more aerodynamic design, plus a host of other stylish updates, both inside and out.
Back In The Saddle
It’s back! Calling all travelers, explorers and the wild at heart everywhere. The New Ford Bronco is built untamed. So, are you ready for it?
