PERSONAL INFORMATION WE COLLECT:

“Personal Information” means any information related to an identified or identifiable natural person, subject to applicable data protection laws. Personal Information includes the term “personal data” as used in data privacy laws. Depending on the nature of your interaction with us and based on specific legal limitations in your region, we may collect the following types of Personal Information, from you. Note that the specific Personal Information we collect about you may not include all the examples listed.

• Contact Information, including real name, alias, street address, unique personal identifier, online identifier, IP address, email address, fax number, telephone number, account name, or other similar identifiers.
  
  
• Commercial information, including records of products or services purchased, obtained, considered, or used, vehicle service, repair and warranty information.
  
  
• Internet or other electronic network activity information, including browsing history, search history, and information regarding your interactions with the Services, websites, and applications.
  
  
• Content of Communications, including emails, call recordings, feedback and surveys.
  
  
• Preferences, you may indicate preferences such as your preferred communication method, language, time zone, and dealer. When you use the vehicle shopping tools on our website, you indicate through your browsing and searches the kinds of vehicles, features, and options you may be interested in and your preferred dealer-distributor.
  
  
• Vehicle Service History information (and certain other vehicle repair information), which includes history of repairs and may include information such as visit details, service details, repair history, applicable recall repairs, repair order details and payment, and warranty and extended service plan information. We may receive vehicle diagnostic information from dealers or other repairers when your vehicle is serviced or repaired using diagnostic scan tools connected to your vehicle.

In accordance with regional laws, we may use artificial intelligence, algorithms, and other automated means to process your Personal Information in tools that we make available to you in connection with the duties and obligations you perform on behalf of your Entity. You will not be subject to decisions that will have a significant impact on you based solely on automated processing unless we have notified you and obtained your consent as instructed by applicable privacy laws.

HOW WE COLLECT PERSONAL INFORMATION:

We may collect Personal Information identified above from the following sources (whether we collected information from a specific source depends on the nature of your interaction with us):

• Directly from you. We collect information from you when you provide it to us, such as when you fill out a webform, when you contact us, or when you provide information in response to a survey.
  
  
• Created by us. We collect information about you that we create, such as inferences generated to provide you with a more personalized website experience.
  
  
• Parties acting on our behalf. We collect information about you from certain service providers that provide information to manage or operate our business.
  
  
• Affiliates and Family Companies. We collect Personal Information from within the Ford Motor Company family of companies and affiliates. We receive information within this “family,” as permitted, to enable us to manage our business and workforce.
  
  
• Dealers/Distributors and Other Repairers: We receive information in connection with vehicle sales, maintenance, repairs and service.
  
  
• Law enforcement agencies, courts, regulatory agencies, and other government agencies. We may receive information from government agencies to comply with the law, to protect your personal safety or the safety of others, to protect our or others’ rights, or to investigate fraud.
  
  
• Publicly Available Sources: We may obtain data in the public domain, as well as information that is publicly available online on social media, networking, and other publicly available sites.
  
  
• Parties to corporate transactions. As permitted by law, we may receive Personal Information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of a business or assets.
  
  
• Business Partners: We may receive Personal Information from other companies we work with to offer services to our customers, or to reach potential customers with our marketing messages, such as advertising and analytics companies and joint marketing partners, when we offer co-branded services or engage in joint marketing activities.
  
  
• Automatically when using the Services. We may collect Personal Information through the following types of tracking technologies:
  
  
  • Log Files, which are files that record events that occur in connection with your use of the Services.
    
    
  • Cookies, which are small data files stored on your device that act as a unique tag to identify your browser. We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate the Services and expire when you close your browser. Persistent cookies help with personalizing your experience and supporting security features. Persistent cookies may remain on your device for extended periods of time, and generally may be controlled through your browser settings.
    
    
  • Pixels (also known as web beacons), which is code embedded in a website, email, or video that sends information about your use to a server.
    
    
  • Voice Processing Technologies, which collect audio when you contact our customer service representatives.

We may combine Personal Information we collect from any of the above sources.

HOW WE USE THE PERSONAL INFORMATION WE COLLECT:

We will process your Personal Information, where we have legal grounds under applicable data protection law to do so. Where applicable, these legal grounds may include legitimate interests, performance of contract, compliance with legal obligations, or consent. In accordance with applicable laws, we may use your Personal Information for the following purposes:

• Product and Service Delivery: We may use your Personal Information to conduct business with you, such as to provide and deliver our products and the Services, including operating, securing, and troubleshooting; providing support for vehicle service, warranty, and recall; providing customer service and technical support; and providing credit and financing services.
  
  
• Product Improvement: We may use your Personal Information to improve existing products and services.
  
  
• Research and Development: We may use your Personal Information to conduct research and develop new products and services.
  
  
• Communication. We may use your Personal Information to communicate with you, including: booking a test drive, providing you brochures or other information on new products and services, when you contact us for help, provide us feedback; by personalizing your experience and the communications you receive, such when you identify a preferred dealer-distributor; by Informing you in the event of a field service action, for example a recall, affecting your Ford vehicle.
  
  
• Personalization: We may use your Personal Information to understand you and your preferences, to make recommendations, and to deliver personalized experiences and Products centred around you.
  
  
• Dealer/Distributor Support: We may use your Personal Information to support dealer/distributor operations.
  
  
• Business Operations: We may use your Personal Information to operate our business and perform business functions, such as accounting, finance, tax, regulatory compliance, litigation, information security, fraud detection and prevention, protection of our rights and property, supplier and vendor management, human resources, information technology, and improving our internal operations.
  
  
• Legal Obligations and Security. We may use your Personal Information to file tax documents in connection with providing you incentive programs, prevent, investigate, identify, or take any other action regarding suspected or actual fraudulent or illegal activity, or any activity that violates or may violate applicable laws, regulations, or legal process and our policies. We may process your Personal Information to comply with applicable laws, regulations, or legal process as well as industry standards and our company policies. Additionally, we may process your Personal Information to meet our contractual and legal obligations and protect the security of our systems and personnel. We may also use your Personal Information in the event of exigent circumstances, to help prevent the loss of life or serious injury or to protect the personal safety of Ford personnel, users of our vehicles, websites, or apps, our visitors, or the public.
  
  
• Marketing and Advertising: We may use your Personal Information to promote our products and services and those of our selected partners through marketing, advertising, and sponsorships.
  
  
• Corporate Restructuring. We may use your Personal Information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.
  
  
• Consent. We may use your Personal Information for other purposes you consent to.

We will process your Personal Information where we have legal grounds under applicable data protection law to do so. Where applicable, these legal grounds may include legitimate interests, performance of contract, compliance with legal obligations or consent.

Finally, we may de-identify, anonymize or aggregate information we collect about you and use it for any purpose in accordance with applicable law.

DISCLOSURES OF PERSONAL INFORMATION:

In accordance with applicable law, we may disclose Personal Information with your consent, when you direct us to share it with others, or as necessary to conduct business for the purposes above to the following entities and individuals:

• Our Affiliates and Family Companies. We may disclose Personal Information among the companies within the Ford Motor Company family of companies and affiliates. Our “family of companies” is the group of companies related to us by common control or ownership. We disclose information within this “family” as a normal part of business operations and offering products and services to our customers.
  
  
• Dealers/Distributors. We may disclose Personal Information to authorized Ford dealers/distributors, for example, to assist in setting up a test drive, to honour your request for a price quote on a vehicle, to assist in diagnosing service needs, to understand when your vehicle is ready for scheduled maintenance, to allow you to redeem rewards points from Ford loyalty programs, to support our joint marketing activities, or to provide a dealer with information for purposes of contacting you in their regular course of business.
  
  
• Service Providers. We may disclose Personal Information to service providers, vendors or agents working on our behalf for the purposes described in this Privacy Statement. In such cases we require them to use it only to perform that work for us and to use adequate safeguards to protect the confidentiality of the personal information they receive.
  
  
• Business Partners. We may disclose Personal Information to other companies that we work together with to offer services to our customers, or to reach potential customers with our marketing messages. Examples include advertising and digital analytics companies, social media platforms, joint marketing partners, vehicle verification and valuation partners (e.g., auction companies, insurance companies, lenders, guidebook providers, vehicle websites, and prospective buyers so that they can verify a vehicle’s features and options and estimate its value. The features and options information that we disclose to these third parties is linked to the unique vehicle identification number (VIN).).
  
  
• Law enforcement agencies, courts, regulatory agencies, and other government agencies. We will disclose your Personal Information, without notice, if (1) in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ford Motor Company, its affiliates or the site; (b) protect and defend the rights or property of Ford Motor Company, its affiliates or this site; or (c) act under exigent circumstances to protect the personal safety of Ford Motor Company or affiliate personnel, users of their websites, or the public; or (2) if required to do so by law. We may disclose your Personal Information to comply with reporting obligations (such as taxing authorities), legal processes (such as court order, subpoena) or other legal requirements of any governmental authority, in connection with threatened or actual litigation, to protect our legal rights or property, to protect the legal rights or property or physical security of others, or for the prevention or detection of crime and such disclosure is lawful.
  
  
• Parties to corporate transactions. As permitted by law, we may disclose your Personal Information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or at transfer, divestiture, or sale of all or a portion of a business or assets.

Finally, we may disclose de-identified information to others in accordance with applicable law.

CHOICE AND CONTROL OF YOUR PERSONAL INFORMATION:

You may have certain rights with respect to your data, subject to applicable local law, such as the right to:

• Request access to or a copy of your Personal Information that we collect, use, and/or disclose.
  
  
• Request that your Personal Information be corrected, updated, and/or completed if you become aware that any Personal Information, we hold about you is incorrect or if you wish to update your Personal Information.
  
  
• Obtain your Personal Information in an electronic format, and to transmit such Personal Information to another data controller.
  
  
• Object to or restrict collection, use, disclosure, or other processing of your Personal Information under certain circumstances.
  
  
• Withdraw your consent to process your Personal Information in circumstances where our collection, use, disclosure, or other processing is based on your consent.
  
  
• Request that we delete, destroy, or anonymize Personal Information that we have collected, used, disclosed, or otherwise processed about you.
  
  
• If any automated processing of Personal Information is based on your consent or a contract with you, you have a right to transfer or receive a copy of the Personal Information in a usable and portable format.
  
  

For further information and to make such requests, please contact us at the details set out below in the How To Contact Us section:

The scope of access available for this request is for information stored in the database that holds the data for us. Any Personal Information that has been collected from you on other company websites will not be accessible or changeable through the processing of this request.

COUNTRY SPECIFIC DISCLOSURES:

ISRAEL

If you are providing personal information as an individual, unless identified otherwise, you are delivering this data to Ford on your own free will and consent.

UNITED ARAB EMIRATES

Any cross-border data transfer will be subject to an agreement and will be subject to the same protection measures as those contained herein.

HOW LONG WE KEEP PERSONAL INFORMATION:

We keep the categories of Personal Information described above for as long as is necessary for the purposes described in this Privacy Notice or otherwise authorized by law. This generally means holding each category of information for as long as one of the following criteria apply:

• whether your Personal Information is reasonably necessary to manage or conduct our business operations, to manage our relationship with you, or to satisfy another compatible purpose or reasonably necessary purpose for which we collected the information and provided you notice;
  
  
• whether your Personal Information is reasonably required to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
  
  
• whether we are otherwise required or permitted to keep your Personal Information by applicable laws or regulations.

Where your Personal Information is used for more than one purpose, we may retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us using the contact details below.

WHERE WE STORE AND PROCESS PERSONAL INFORMATION:

Your Personal Information may be stored and processed in your country or region, or, where legally permitted, in any other country or region where we or our affiliates, subsidiaries, or service providers maintain facilities. We take steps designed to ensure your Personal Information is processed according to the provisions of this Privacy Statement and applicable law wherever it may be stored or accessed from. By using the Services and by providing your Personal Information to us, you understand and consent to the collection, use, processing, transfer, and disclosure of your Personal Information --- including to the United States - in accordance with this Privacy Statement. Therefore, by using the Services and by providing such information, you consent to the transfer of such information across country borders, and to the use, processing, and disclosure of such information in global locations. Your consent shall be deemed to include your consent to transfer of Personal Information to locations that may have different levels of privacy protection than in your own country.

HOW WE SECURE PERSONAL INFORMATION:

While no systems, applications, or websites are 100% secure, we take reasonable and appropriate steps to help protect personal information from unauthorized access, use, disclosure, alteration, and destruction. To help us protect your Personal Information, we request that you use a strong password and never disclose your password to anyone or use the same password with other sites or accounts.

LINKS TO OTHER SITES:

We may provide links to other websites. We encourage you to review the privacy statements of all sites that you visit, including those whose links are provided so that you can understand how those sites collect, use and share your information. We are not responsible for the privacy statements, content or data handling practices on other websites.

DEALERS:

Authorized Ford Dealers are independent entities and not related to Ford and may have privacy policies which differ from ours. Dealers are responsible for their own privacy policies and privacy practices. Please contact your Dealer directly for further information.

COOKIES AND SIMILAR TECHNOLOGIES:

The Services use cookies, pixels, tags, trackers, and similar digital technologies to operate and to help collect data. Cookies are small text files placed on your device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your device, but it can contain other information as well. Cookies on our websites are used to store your preferences and settings, provide interest-based advertising, combat fraud, analyse how the Services perform, personalize your experience and the content you see on our website (such as by displaying vehicles you have previously viewed or searched for or by conveniently auto-filling data fields in online forms), and fulfil other legitimate purposes.

Our websites may also contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on our websites, count users who have visited those websites, and gather usage and performance data. We also include web beacons in our promotional email messages or newsletters to determine whether you open and act on them, and in our ads appearing on other sites to measure the performance of those ads. Our websites often include web beacons, cookies, pixels, tags, trackers, and similar digital technologies from third-party vendors. In some cases, that is because we have hired the third party to provide services on our behalf, such as site analytics or advertising. In other cases, it is because our web pages contain third-party content (such as embedded videos, maps, plug-ins, or ads) that contain digital technologies used to track operability and performance of the content, as well as your interaction with the content to determine its effectiveness. When your browser connects to a third party’s web server to retrieve content and/or web beacons, that third party is able to set or read its own cookies on your device and may collect information about your online activities over time and across different websites or online services that also contain that third party’s content or web beacons.

For example, the Services use third-party tools (such as Mouseflow, Dynatrace, Amplitude, Adobe, and Google Analytics and other Google services), to support the operation and performance of the Services and to analyse your interactions and experiences with the Services, including the features you engage with, how you navigate, and your click/touch, movement, scroll, and keystroke activity.

You can find out how Google Analytics uses data here and how to opt out of Google Analytics here. For more information on how Google uses data when you use our websites, click here.

You can also find more information on Mouseflow’s privacy practices here and how to opt out here.

For more information about the privacy practices of the other listed companies, please review their privacy policies.

INTEREST-BASED ADVERTISING:

As noted above, on some pages of our websites we allow third-party advertising partners to use cookies, web beacons, and other digital technologies to collect or receive information regarding your activities on those web pages (e.g., your IP address, page(s) visited, time of day, and other identifiers). We may also disclose such information we have collected to advertising and analytics companies. These companies may use this information (and combine it with information collected over time and across other websites, apps, or other digital services) for purposes of delivering targeted advertisements to you to provide measurement services when you use Ford Products, and when you interact with other (non-Ford) websites and online services. This practice is commonly referred to as "interest-based advertising" or “online behavioural advertising”.

• Opt-Out. You can opt out of certain cookies and other technologies by clicking on the Cookie Settings link in the footer of our websites.
  
  
• Browser controls. Web browsers vary on whether they are set to accept or allow various types of cookies and similar digital technologies by default. You can go to your browser settings to learn how to delete or reject cookies. If you choose to delete or reject cookies and similar digital technologies, this could affect certain features or services of our website. If you choose to delete digital technologies, settings and preferences controlled by those digital technologies, including advertising preferences, may be deleted and may need to be recreated.
  
  
• Email web beacons. You can disable web beacons in email messages by changing the settings on your email client to prevent the automatic downloading of images.