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Warriors In Pink 2018 | Middle East | Ford Media Center

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Ford has been active in the fight against breast cancer in the Middle East since 2010 through its Warriors in Pink, a programme geared towards spreading the word about the importance of regular examinations and early detection of the disease.

Our Models of Courage continue helping those touched by breast cancer through stories and messages that support, inspire and empower patients, survivors and co-survivors throughout their journey, and to help dismiss taboos surrounding breast cancer.

For the past eight years, the Ford Warriors in Pink campaign has worked with over 130 survivors from across the Middle East and North Africa to highlight the importance of early detection and its role in saving lives. Thanks to Ford’s annual partnership with Zulekha Hospital in the UAE, more than 3600 people have benefited from free mammograms and breast cancer consultations since 2015. Around the world, the Warriors in Pink initiative has raised in excess of $136 million over the past 24 years in support of scientific research and community activities that raise awareness of breast cancer. Breast cancer can affect any woman, at any age, no matter what walk of life she’s from.

Breast cancer affects one in five people in the UAE, and according to the Health Authority Abu Dhabi, it is the leading form of cancer in women in the country. And this trend unfortunately is similar across the Middle East, where in the next 20 years breast cancer cases are expected to quadruple in the Middle East according to the Saudi ministry of Health.

Our Models of Courage for 2018 each have incredible stories that we’ve highlighted in a series of inspirational videos that take the viewer through the challenges of tackling cancer, and detail the fulfilling lives each of our survivors leads. We’re proud to present their stories and hope that their humbling messages of courage, wisdom, fear and victory help inspire women to follow their advice on the importance of early detection.

Ford has been active in the fight against breast cancer in the Middle East since 2010 through its Warriors in Pink, a programme geared towards spreading the word about the importance of regular examinations and early detection of the disease.

Our Models of Courage continue helping those touched by breast cancer through stories and messages that support, inspire and empower patients, survivors and co-survivors throughout their journey, and to help dismiss taboos surrounding breast cancer.

For the past eight years, the Ford Warriors in Pink campaign has worked with over 130 survivors from across the Middle East and North Africa to highlight the importance of early detection and its role in saving lives. Thanks to Ford’s annual partnership with Zulekha Hospital in the UAE, more than 3600 people have benefited from free mammograms and breast cancer consultations since 2015. Around the world, the Warriors in Pink initiative has raised in excess of $136 million over the past 24 years in support of scientific research and community activities that raise awareness of breast cancer. Breast cancer can affect any woman, at any age, no matter what walk of life she’s from.

Breast cancer affects one in five people in the UAE, and according to the Health Authority Abu Dhabi, it is the leading form of cancer in women in the country. And this trend unfortunately is similar across the Middle East, where in the next 20 years breast cancer cases are expected to quadruple in the Middle East according to the Saudi ministry of Health.

Our Models of Courage for 2018 each have incredible stories that we’ve highlighted in a series of inspirational videos that take the viewer through the challenges of tackling cancer, and detail the fulfilling lives each of our survivors leads. We’re proud to present their stories and hope that their humbling messages of courage, wisdom, fear and victory help inspire women to follow their advice on the importance of early detection.

2018 Models Of Courage

2018 Models Of Courage

Ghadeer Kunna


Policy and strategy advisor Ghadeer Kunna says that she had no reason to suspect that she was at risk of developing breast cancer. There was no family history of the disease, and contemporary thinking in the late 1990s was that only women in the forties were at risk. Despite an active lifestyle, healthy diet and having never touched a cigarette or alcohol, she developed a very aggressive form of breast cancer that grew at an alarming rate. It was detected in 2012 and treated in 2013, and she has been cancer free for the past five years. 

Read Ghadeer's story

Ghadeer Kunna


Policy and strategy advisor Ghadeer Kunna says that she had no reason to suspect that she was at risk of developing breast cancer. There was no family history of the disease, and contemporary thinking in the late 1990s was that only women in the forties were at risk. Despite an active lifestyle, healthy diet and having never touched a cigarette or alcohol, she developed a very aggressive form of breast cancer that grew at an alarming rate. It was detected in 2012 and treated in 2013, and she has been cancer free for the past five years. 

Read Ghadeer's story

ghadeer
Lisa King


Lisa King says her life has completely transformed since beating cancer four years ago. From London, Lisa says her recovery has given her a new appreciation of life, and has allowed her to open herself up to new opportunities and challenges with a passion she has never felt before – something the expectant mum will soon experience on a whole new level…

Read Lisa's story

 

Lisa King


Lisa King says her life has completely transformed since beating cancer four years ago. From London, Lisa says her recovery has given her a new appreciation of life, and has allowed her to open herself up to new opportunities and challenges with a passion she has never felt before – something the expectant mum will soon experience on a whole new level…

Read Lisa's story

lisa
Claire Pedersen


The last 12 months have been a good transformation for Talent Development Manager, Claire Pedersen. She was given the all clear from her specialist in November 2017 having undergone treatment for Stage 2 breast cancer, and has taken life by the horns. She has learned to let trivial matters slide and focus on the important things: family, friends, and ticking off plans on her ever growing list of must-do things.

Read Claire's story

Claire Pedersen


The last 12 months have been a good transformation for Talent Development Manager, Claire Pedersen. She was given the all clear from her specialist in November 2017 having undergone treatment for Stage 2 breast cancer, and has taken life by the horns. She has learned to let trivial matters slide and focus on the important things: family, friends, and ticking off plans on her ever growing list of must-do things.

Read Claire's story

claire
Crystal Keyrouz


After ignoring her symptoms for five months, Crystal Keyrouz finally sought medical attention for a lump that had formed after a minor bump into a table. What followed was a very tough period of treatment and recovery as she defeated her cancer ‘monster’ and emerged a far stronger and determined person.

Read Crystal's story

Crystal Keyrouz


After ignoring her symptoms for five months, Crystal Keyrouz finally sought medical attention for a lump that had formed after a minor bump into a table. What followed was a very tough period of treatment and recovery as she defeated her cancer ‘monster’ and emerged a far stronger and determined person.

Read Crystal's story

crystal
Randa Mushtaha


Journalist, mentor and mother of three Randa Mushtaha says her ordeal with cancer has made her a far stronger person. After her initial diagnosis, she approached the disease with a pragmatism that she had never experienced before, tackling each challenge as an opportunity to learn. This acceptance saw her through her surgery and chemotherapy, rekindling a passion for writing and fashion that now fills her spare time. She says facing and beating cancer convinced her that she could overcome any other challenge in her life, and that while the disease changes you, it also teaches you many valuable life lessons.

Read Randa's story

Randa Mushtaha


Journalist, mentor and mother of three Randa Mushtaha says her ordeal with cancer has made her a far stronger person. After her initial diagnosis, she approached the disease with a pragmatism that she had never experienced before, tackling each challenge as an opportunity to learn. This acceptance saw her through her surgery and chemotherapy, rekindling a passion for writing and fashion that now fills her spare time. She says facing and beating cancer convinced her that she could overcome any other challenge in her life, and that while the disease changes you, it also teaches you many valuable life lessons. 

Read Randa's story

randa